Partnership, Connection, and Family. These three words formed and motivated the common ideology behind our NIL program. Partnership, connection, and family are foundational aspects of human experience, each contributing significantly to our sense of belonging, fulfillment, and support. Without these core concepts, we believe that we would not have a firm and well-built foundation. Cade White and Holden Shank both played football at the collegiate level but due to common injuries among athletes, felt it was best to step away from the sport they loved. In July of 2023, Cade White and Holden Shank decided to pursue the idea of starting an NIL program through LOVE before rebranding to AMOUR in April of 2024. With Founders Cade White and Dominic Graham in the process of ramping up preparation for AMOUR, Holden Shank would become the NIL Director of AMOUR. Our main goal for the NIL opportunities we offer is to ensure positive marketing, personal growth, success for the athletes/influencers, and finally a family-friendly environment for individuals to thrive in. We believe that representation is important for many of the influencers connected with us.If you would like to become apart of our NIL program please contact Holden Shank through instagram at h._.shank. Thank you for your time and consideration!

NIL Information